My career at a glance
For the past 15 years, I have supported both public and private sectors in establishing and growing online presence, amplified by strategic social media community engagement and end-user training for ongoing implementation and evaluation. I have worked with senior management and partners to develop dynamic web, marketing and social media content, successfully driving diverse communities to take action while engaging, educating and expanding audiences.
ByWard Market Business Improvement Area
As the Communications Coordinator of the ByWard Market BIA I reported to the Executive Director and Board of Directors. In this role I managed customer relations, member relations, media relations, website content/search engine optimization and social media community engagement, while coordinating and facilitating end-user training for more than 800 ByWard Market businesses to maximize their online presence.
The social media community growth strategy which I developed and trained teams to implement gained 20,000 new followers on ByWard Market’s Instagram over two years with continual growth and retention. During this time I was responsible for creating data visualizations to report to Board members, business members and City officials to communicate user insights and trends, while recommending strategies for improving community engagement and growth.
Media Segments
Editorial – Lowertown Echo – Sept/Oct 2020
Winterlude 2020 with local Instagram Influencers to amplify local reach and engagement
13th Annual House of PainT Festival of Arts and Culture: #HoP2016
Managed Public Relations for Ottawa’s largest urban arts organization House of PainT Festival and events: Canada 150 Launch with Minister of Canadian Heritage; Canada Science and Technology Museum Mural Launch, Centretown PainT It Up Mural project with Councillor Catherine McKenney, NAC-CNA Beethoven and Schumann Festival.
Result: over half a million social media impressions and extensive local coverage in print, broadcast and online media.
PR and Publicity for Quartier Vanier BIA/House of PainT, 2017
2014 Award-winning Art Gallery of Ontario “Is Art Alien” Digital Engagement Project
Working with Toronto-based creative agency Good Digital Culture, I organized logistics, contributed to specialized events, and wrote Communications materials for key stakeholders in AGO’s incubator program, designed to engage the public on Instagram in a conversation about art and culture. Developed social media editorial calendar for Art Gallery of Ontario, engaged local businesses and key ambassadors (photography, street art, fashion, and lifestyle) to attend events and contribute to campaign. Result: National media coverage achieving +5 million media impressions including InnerSPACE, MTV, Rogers TV and Huffington Post.
Within two months, #isartalien generated more than 180,000 likes, 11,500 comments and 1,400 original photos submitted and recognized as one of AGO’s most successful social media activations.
Sony of Canada – National PR Specialist
Reporting to Vice-President of Marketing and Communications, I was responsible for planning and implementing social media, influencer marketing and national media coverage for consumer electronics and corporate philanthropy. Acting as Sony’s primary communications contact for Canada, I supported Sony’s international projects, objectives and local alignment with company vision, earning more than 150 million media impressions annually for Sony Canada at the Consumer Electronics Show in Las Vegas (2010-2014). This involved facilitating media interviews and product demonstrations with assigned spokespersons for Canadian media contacts across channels including print, television, radio, social media and web. I introduced influencer marketing to executives with several successful product launches outlined below.
#shotbysony content marketing campaign with Toronto’s best fashion bloggers.
#shotbysony trended on Twitter 3 days in a row.
2013 Sony 55/65″ 4K Ultra-High Definition TV Launch in Canada
Worked closely with Digital Journal Inc. to develop and implement content marketing strategy to educate consumers about the benefits of 4K technology via branded content generated at Sony Pictures Hollywood Studios.
Result: +135 million impressions through online and broadcast media channels reflecting Sony’s brand values and benefits of 4K UHD TV to Canadian consumers.
2012 VAIO Touch Influencer Campaign & Product Launch
reaching +2.8 million impressions in 24 hours
Developed and facilitated influencer campaign for Sony’s VAIO Touch computer lineup, over 3 stages supported by strategic social media:
– Pre-launch buzz of launch event involving key influencers engaging niche audiences
– Product reviews to increase awareness while obtaining third-party credibility in market
– Contest designed to engage consumers while building Sony’s customer database
– Invite-only event trended on Twitter, creating public product demand ahead of launch
Feature in Marketnews: Women in Tech
