My Story
Hi, I’m Christina Devine, a Digital Marketing Strategist connecting businesses with their target customers by developing unique community engagement strategies that drive brand awareness, sales and growth.
My education is in Sociology (BA, University of King’s College, 2007) and Public Relations (Algonquin College, 2009). I’m an Ashbury College alumna (2003).
For the past 15 years, I have worked in Communications and Marketing through public relations, digital marketing and strategic communications supporting Canadian businesses, international corporations, federal and municipal governments and not-for-profit organizations by increasing brand awareness, engagement and media profile.
My technical understanding of how users interact online combined with audience analysis skills for predicting user behaviour have significantly increased sales and engagement among my clients.
Brands I Have Supported
- Activa Physiotherapy Ottawa
- Advantage Communications Inc.
- Arts Network Ottawa | Réseau des arts d’Ottawa
- ByWard Market BIA
- Canadian Automobile Association
- CPAC (Cable Public Affairs Channel)
- Carivibe Ottawa Caribbean Carnival
- Digital Journal Inc. / IBM
- Good Digital Culture / Art Gallery of Ontario
- House of PainT Festival of Arts & Culture
- Make-A-Wish® Eastern Ontario
- Marchés d’Ottawa Markets
- National Arts Centre | Centre national des Arts
- ZAC Quartier-Vanier BIA
- Sacred Circles Yoga & Wellness
- Shenkman Arts Centre | Centre des arts Shenkman
- Sony
My Values
- Family
- Creativity
- Flexibility
- Collaboration
- Professional Development
Skills
Strategic communications, storytelling, brand development, media relations, reputation management, corporate communications, content design-creation-production, client relations management.
Tools
Social media platforms: LinkedIn, Instagram, Facebook, Twitter and YouTube. Social media management tools: Hootsuite, Falcon, Sprout.
Video and graphic design applications: Adobe Creative Suite, Canva.
Proficiency with performance management and analysis tools:
Google Analytics, Google My Business, Google Ads.
My Personality
- ENFP – The Campaigner
- Gemini